VONDOM keeps on setting trend in the U.S.. After the opening of its first showroom in New York (2014) and the successful participation in fairs and events, such as the NeoCon in Chicago, the HD in Las Vegas or the Miami Open, the firm heads towards the West Coast to showcase its cool designs in one of the most thriving global design capital, Los Angeles, California.
The City of Los Angeles is indeed a place where to be, where thing happens. The second largest city in the U.S. is not only a cultural mecca with more than 100 museums and the home base of Hollywood, but also a vital business centre with two important leading industries: leisure and hospitality.
With its eternal summer and outdoor living culture, L.A. is a perfect market for stylish indoor and outdoor furniture specialist VONDOM that started its expansion in the US in 2014 with the creation of a subsidiary in New York and the opening of its first US flagship store in the Manhattan’s iconic D&D Building.
The presence of an office, staff and a showroom, followed by a warehouse and logistics centre in Florida, proves the strong commitment of the brand to consolidating and growing in this market. It also represented a challenge, as the opening of the US market occurred during the global crisis, while most companies were reducing their investment budgets and the demand for furniture was decreasing.
The new 300 sqm showroom is located at the Pacific Design Center in Melrose Place, West Hollywood, the West Coast’s leading resource for the traditional and contemporary residential and contract interior design markets.
VONDOM aligns with California lifestyle. With its avant-garde approach and fashion-forward influence, the Spanish brand connects perfectly with the Los Angeles design culture as a whole. The new space will offer visitors and professionals the possibility of experiencing VONDOM’s cutting-edge products, all of them fruit of the collaboration with big names of the international design scene.
The in-house design team adapted the showroom to the brand aesthetic, using glass walls, high ceilings and concrete floors to create a dynamic and sophisticated showcase for VONDOM’s latest collections of furniture, planters and lighting items.
With only two years in the U.S., this market is already in second position in the export ranking, representing almost 20% of the total company’s turnover. The potential of US is huge for the brand that is already planning their next steps for gaining market share: opening of other showrooms and participation in fairs and main events.
VONDOM L.A. Showroom
Suite: B114 – PDC 8687 Melrose Avenue. West Hollywood, CA 90069, US
Tel.: + 1 (424) 777-0650