April 23 / 2020

Virtual Salone Milano 2020: FAMA SOFAS, when design and comfort meet

Founded in 1970, FAMA is a Spanish leading company in the manufacturing of upholstered and occasional furniture for the living room. With a production plant of more than 20,000 sqm, FAMA has turned into a highly digitized business model which can produce 500 fully customized sofas in a very short time every day.

Environmentally friendly, the company has adopted a circular economy philosophy in order to reduce the environmental impact of their production process. In fact, FAMA has recently been certified with the International standard ISO 14001 for an effective environmental management system.

fama-simone

SIMONE sofa. FAMA

Lifetime guarantee on frames, 10 years on seat suspensions, variety of designs, functionality, trendy fabrics, reliability…, all these key features make it possible for the company to be present in more than 60 countries and 5 continents.

Let’s have a look at FAMA’s novelties for 2020; a brand-new collection of fabrics and a new line of modular sofas and recliners that will surely surprise everyone. New models manufactured 100% in Spain with an extraordinary attention to detail.

ATLANTA&BALTIA, Fama’s new modular recliner sofa

Looking for a recliner sofa that doesn’t look like as a conventional recliner sofa? ATLANTA is the answer. FAMA has managed to create a very comfortable recliner with a much more modern design. As a result of months of research and design project, the high headrest has been replaced by a low backrest that can be easily turned into a high one thanks to a smart mechanism. The touch buttons are hidden to avoid domestic incidents and to guarantee children’s safety.

fama-atlanta-sofa

ATLANTA sofa. Lifting headrest mechanism. FAMA

Four different arms have been designed for both, the ATLANTA and BALTIA models in order to offer a wide range of combinations and meet all customers’ needs: SUNSET, JAZZ, WAVE and DUNE (S, J, W, D). All of them can be simply assembled without using any tool. Removable covers are also used in all the seat cushions and arms so they can be easily washed. Maximum comfort without having to give up aesthetics.

fama-atlanta-sofa

ATLANTA relax modular sofa. FAMA

BALTIA, on the other hand, has a conventional one-piece backrest which can be lifted and folded by a smart multipositional mechanism that has been especially designed for this model. What’s new then with the backrest? At FAMA, they managed to avoid the horizontal stitching usually placed between the backrest and the lumbar support so that the backrest remains smooth in both positions, generating only slight wrinkles when it is raised to the maximum.

fama-baltia-sofa

BALTIA sofa. Hidden multipositional mechanism. FAMA

KLEE&KLEVER, Fama’s new programme of modular sofas

Simple, elegant lines and the base as the main feature of the whole programme. Different pieces such as seats, wooden shelves, storage units or footstools, can be placed on the platform offering endless combinations to the final customer. These pieces can be easily moved without using any tool thanks to the smart system developed by the in-house designers. The base cover is always removable while the covers of the accessories can be fixed or removable.

fama-klee-sofa

KLEE modular sofa. FAMA

KLEE&KLEVER are essentially the same. The only difference is the depth of the seat and the height of the backrest: KLEE is 105cm deep and 42cm high offering a more relaxed and leaning back sitting position, and, on the other hand, KLEVER is 83cm deep and 46cm high for a more upright way of sitting and perfect to fit in small apartments.

fama-klee-sofa

KLEE modular sofa. FAMA

KLEE&KLEVER is the first project related to the new circular economy philosophy implemented by FAMA.

TRIBAL Collection, Fama’s new choice of fabrics

Along with the launch of the KLEE&KLEVER and ATLANTA&BALTIA models, FAMA has added a new selection of fabrics to its catalogue under the name of TRIBAL COLLECTION. The goal is to gain access to new markets and offer also different design options which perfectly match with the firm’s previous collections.

fama-pacific-sofa

PACIFIC sofa upholstered with the new TRIBAL COLLECTION fabrics. FAMA

These are some of the fabrics that are part of the new TRIBAL collection: TAYLOR (small drawings and different textures accompanied by check patterns and soft colours), GAMUSINO (ethnic and animal prints patterns in black and gold for a more striking aesthetic), AXIS, STELLA and SATORU (ultra-resistant plain fabrics exclusively created for FAMA).

Visit FAMA’s product gallery and website and get to know their latest trends and designs:

fama-product-gallery

For more information: www.fama.es 

 

Highlights

Virtual Salone Milano 2020: SANCAL, exciting furniture for passionate spirits

Well-reputed for its exciting, unconventional furniture collection, SANCAL launches MUSEO, a brand-new collection that presents furnishing items as if they were museum pieces making a clear nod to the world of Art. New furniture pieces range from the CLICK sofa that takes modularity to the extreme to more extravagant designs, such as LAPSO, a vertical privacy hood that discloses new solutions for public spaces. Let’s have a look…

Virtual Salone Milano 2020: ACOMODEL, highly functional and comfortable upholstered furniture

With more than 20 years of experience in the upholstered furniture sector, the firm ACOMODEL has positioned itself in the national and international markets as one of the most renowned manufacturers of sofas, sofa beds and armchairs. The company stands out for the incorporation of the latest technologies in mechanisms and motors. Discover the new collections!

Virtual Salone Milano 2020: SOHER, high-end furniture for exclusive spaces

SOHER’s eclectic range of furniture for bedrooms, living and dining rooms and offices features a unique aesthetic that can be used to both evoke ancient splendors in exclusive environments and add character and grand style to contemporary spaces. Their new offer matches the highest standard of quality and the timeless class so typical of the brand to inspire new furnishing solutions for exclusive environments. Find out more…

Virtual Salone Milano 2020: SYSTEMTRONIC, avant-garde auxiliary furniture solutions

SYSTEMTRONIC is a Spanish company with more than 30 years of experience in the field of the design and manufacturing of auxiliary furniture for home, office and contract use. The brand is recognized for its innovative designs, which have their own identity and stand out for their simple, pure and minimalist lines. Discover more….

Virtual Salone Milano 2020: DRESSY, furniture for elegant, contemporary living spaces

Born as a premium brand of MOBLIBERICA, DRESSY responds to market trends and new consumer habits with a line of furniture that harmoniously fuses innovation, design and comfort. The new table collections for 2020 feature a wide variety of porcelain tops available in a multitude of finishes that imitate materials such as cement, stone, oxide or marble. New launches include also the NUBO chair. Discover more…