October 29 / 2019

Spanish furniture brands enjoyed success at the Salone del Mobile.Milano Moscow 2019

The 15th edition of the Salone del Mobile.Milano Moscow at the Crocus Expo, which was held in Moscow from 9th to 12th October, has helped to set a mood of renewed optimism for the future of trade with the Russian market. The more than 240 exhibitors, on display in halls 7 and 8, exceeded expectations for the high quality of their offer which includes from furnishings to upholstered furniture, lighting fixtures, kitchens, office furniture, accessories, bathroom furniture, textiles for home and contract use.

salone-mobile-milano-moscow-2019

Photo: Courtesy Salone del Mobile.Milano

Fuelled by the good results of the previous Moscow Salone, the 2019 edition has managed to reactivate and stimulate the Russian market by recreating in Moscow the powerful exhibition experience of Milan focused on the very best manufacturing quality, innovation and impeccable staging.

This way, the event has reasserted its position as the benchmark exhibition for those trade operators, professionals, medias, fans, millennials and everyone who is constantly on the lookout for new products and solutions that balance design, planning and lifestyle.

salone-mobile-moscow-2019

Photo: Courtesy Salone del Mobile.Milano

The offer of the 202 Italian exhibitors was complemented and enriched by the presence of companies from the United Kingdom, the United States, Russia, Spain, Portugal, the Netherlands and Switzerland that contribute to reinforce the global vocation of the Salone exhibition project.

salone-mobile-moscow-2019

Photo: Courtesy Salone del Mobile.Milano

Exposure to Russian buyers was high, with more than 19,000 professional visitors attending the fair, attracted not just by the wide array of products but also by the opportunity to meet the key players of the global interior design industry.

Spain, which over the years has developed strong trade links with the Russian interior design industry, was represented by 6 furniture and lighting companies that showcased in Moscow a selection of their latest proposals for both exclusive and contemporary environments.

salone-mobile-moscow-2019-nomon

Photo: Courtesy Salone del Mobile.Milano

A specialist in designer clocks for home and contract use, NOMON presented in Moscow a selection of its top exhibits from the Milan Salone: the ANDA GOLD and DARO ring clocks. Handmade in Barcelona, with a technique that combines artisan processes and innovation, all NOMON’s clock collections are recognizable at first glance for their refined aesthetic and the use of noble materials treated with jewellery standards in their finishes and presentation.

nomon-salone-mobile-moscow-2019

NOMON's stand at the Salone del Mobile.Milano Moscow 2019

The new NOMON HOME catalogue, which includes a new generation of high-end occasional furniture, was represented by the W VALET STAND and the MIRROR, small exclusive objects that generate a luxurious experience based on the beauty of simple, well-crafted things.

nomon-w-valet-stand

W valet stand. MOMENTOS Collection. NOMON HOME

The firm took advantage of the Moscow Salone to inaugurate its first Russian showroom in one of the most thriving artistic districts in Moscow. Located inside the Artplay - a design center built in the area of ​​an old abandoned factory that currently houses different art galleries, more than 300 architecture studios and a design school – the new showroom offers to Russian interior designers and customers a perfect vision of the exclusive NOMON’s decorative concepts.

nomon-showroom-moscow-2019

NOMON ARTPLAY. Nizhnyaya Syromyatnicheskaya Ulitsa, д. 10, стр. 5, Moscow. Rusia, 105120

Spanish haute décor was represented in Moscow by HURTADO, the high-end furniture specialist that for almost 80 years has been filling homes with fine, quality furniture, 100% made in Spain. The firm, which has a global presence, exhibited at the Moscow Salone some of its latest proposals for exclusive homes, including the SANTA BARBARA living and dining room furniture displayed in two different attractive finishes, both highlighting the beauty of the noble materials used and the impeccable craftsmanship that go into their products.

hurtado-salone-mobile-moscow-2019

HURTADO's high-end furniture. Salone del Mobile.Milano Moscow 2019

For more classical atmospheres, the firm presented the TRIANON dining room and some occasional pieces made of oak and maple wood.

hurtado-salone-mobile-moscow-2019

HURTADO occasional pieces. Stand in Moscow. 2019

With a long-term and active presence in the Russian market, PANAMAR was back with some proposals for dining rooms and entrance halls focused on the best relationship price-quality. All its furniture, which is made of solid wood finished with the best veneers and lacquers (cherry, walnut, oak, white), is embellished by refined moulding and carvings and is hand polished to accentuate the beauty of wood.

panamar-muebles-salone-mobile-moscow-2019

The traditional furniture from PANAMAR on display at the Salone del Mobile.Milano Moscow 2019

The Spanish offer was completed by the attractive lounge furniture by LATORRE, the classical furniture from DECORARCHER and the contemporary lighting products by LEDS C4.

Although the Russian market is far from 2017 heyday, within the last two years, the increased fiscal stimulus and a more accommodative monetary policy have resulted in some tentative signs of recovery. On the other hand, the continued threat of sanctions, volatile commodity prices and trade wars threaten the outlook and could worsen the local economic backdrop.

salone-mobile-moscow-2019

Photo: Courtesy Salone del Mobile.Milano

Spain used to be one of the main suppliers of the Russian furniture market; nevertheless, Russia’s imports have dropped since 2013, positioning Russia 19th in the ranking of 2018 main destination markets for Spanish furniture. The area with the greatest interest in foreign products remains concentrated in the high-end market segment, although the taste of the Russian consumers has shifted towards more contemporary furnishing solutions according to the demand of new generations.  At commercial level, this may involve a change of strategy by the Spanish brands with the penetration of new companies and the adaptation of the consolidated ones to new demands of both the audience and the distributors.

salone-mobile-moscow-2019

Photo: Courtesy Salone del Mobile.Milano

Opportunities in the medium ad upper-medium segments are rather narrow as it’s a sector of very high competition where China is increasingly consolidating its position as main supplier.

All in all, with a population estimated at 145.87 million people and considering the potential of the country, Russia should be taken into account in expectation that furniture imports from Spain will see signs of recovery. According to a FLA report, a particularly positive phenomenon is the steady increase in the number of architects and interior designers active in Russia, along with a greater spread of national and international information and trends, which form and influence an increasingly demanding public.

Highlights

Virtual Salone Milano 2020: SANCAL, exciting furniture for passionate spirits

Well-reputed for its exciting, unconventional furniture collection, SANCAL launches MUSEO, a brand-new collection that presents furnishing items as if they were museum pieces making a clear nod to the world of Art. New furniture pieces range from the CLICK sofa that takes modularity to the extreme to more extravagant designs, such as LAPSO, a vertical privacy hood that discloses new solutions for public spaces. Let’s have a look…

Virtual Salone Milano 2020: ACOMODEL, highly functional and comfortable upholstered furniture

With more than 20 years of experience in the upholstered furniture sector, the firm ACOMODEL has positioned itself in the national and international markets as one of the most renowned manufacturers of sofas, sofa beds and armchairs. The company stands out for the incorporation of the latest technologies in mechanisms and motors. Discover the new collections!

Virtual Salone Milano 2020: SOHER, high-end furniture for exclusive spaces

SOHER’s eclectic range of furniture for bedrooms, living and dining rooms and offices features a unique aesthetic that can be used to both evoke ancient splendors in exclusive environments and add character and grand style to contemporary spaces. Their new offer matches the highest standard of quality and the timeless class so typical of the brand to inspire new furnishing solutions for exclusive environments. Find out more…

Virtual Salone Milano 2020: SYSTEMTRONIC, avant-garde auxiliary furniture solutions

SYSTEMTRONIC is a Spanish company with more than 30 years of experience in the field of the design and manufacturing of auxiliary furniture for home, office and contract use. The brand is recognized for its innovative designs, which have their own identity and stand out for their simple, pure and minimalist lines. Discover more….

Virtual Salone Milano 2020: DRESSY, furniture for elegant, contemporary living spaces

Born as a premium brand of MOBLIBERICA, DRESSY responds to market trends and new consumer habits with a line of furniture that harmoniously fuses innovation, design and comfort. The new table collections for 2020 feature a wide variety of porcelain tops available in a multitude of finishes that imitate materials such as cement, stone, oxide or marble. New launches include also the NUBO chair. Discover more…