September 28 / 2018

Spain at Downtown Design 2018, the gateway event for the Middle East

Hosting over 175 brands, including 40 regional designers, the sixth edition of Downtown Design will open on 13th November 2018, presenting a carefully edited roster of brands across a range of product categories, including furniture, lighting, bathrooms, kitchens, textiles and accessories.

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Since its launch in 2013, the fair has consolidated as the only showcase in the Middle East dedicated to original, high quality designs and bespoke solutions. Its growing reputation emphasises Dubai’s position as a thriving design destination while offering and unparalleled platform for introducing the international industry to business opportunities in the region.

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Balancing iconic names with emerging brands and developing an extensive buyers’ programme, Downtown Design provides a dynamic environment for architects and interior designers to network and interact easily and efficiently with local and international names. This year, the international presence is reinforced by the group of 6 Spanish brands that will exhibit under the brand of Mueble de España: AGRIPPA, GANDIABLASCO, KRISKADECOR, MARSET, SANCAL and VONDOM.

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NADIA table, SARA BOND chairs, CASIOPEA mirror. AGRIPPA

The Spanish contingent, organized by ANIEME (Spanish National Association of Furniture Manufacturers and Exporters) and with the support of ICEX (Spanish Foreign Trade Agency), will put on display a choice of unique products aimed at the residential, hospitality and commercial markets.

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PERGOLA sunshade & SALER SOFT outdoor lounge furniture. GANDIABLASCO

The constantly evolving landscape of the Middle East brings a world of opportunities for Spanish design brands that wish to unlock their potential in the Middle East interior design market and establish new collaborations with the region’s architects and interior designers.

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VALENTINA outdoor collection by Alejandra Gandia-Blasco. GANDIABLASCO

According to a BMI Research report, positive demographics, gradually rising oil prices, and ambitious economic diversification agendas throughout the region will fuel Mena's outperformance in the coming years. As a result, the Middle East and North African construction markets are expected to be worth $336 billion by 2020, up from $235 billion in 2016, a net growth of 43 percent. The UAE and Qatar, in particular, emerge as outperforming markets for tourism infrastructure, as the hosting of major events - Dubai Expo 2020 in the former, the FIFA World Cup 2022 in the latter - has boosted the attractiveness of these markets' real estate sectors and the international interest in them.

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DB lounge furniture collection by Santiago Castaño. SANCAL

Together with the residential market, hospitality has been over the latest years one of the targeted sectors for Spanish furniture and lighting companies that have worked on major projects all over the region:

Spanish projects in Asia and the Middle East>>>

According to ESTACOM statistics for the period January to June 2018, Saudi Arabia, Kuwait and the UAE have ranked among the 20 top markets for Spanish furniture brands, positioning 12th, 16th and 17th respectively. In the same period, other MENA countries, such as Morocco, Algeria and Qatar, have also appeared among the main purchasers of Spanish furniture products. Altogether, sales to MENA countries accounted for 9% of the total exports.

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SHAPE FRAME solutions. Space dividers. KRISKADECOR

Actively targeting a relevant and high-quality audience, the fair is expected to attract more than 20,000 visitors, including from high-end design buyers and decision makers, through principals of international architectural firms to renowned interior designers, retailers and hospitality specifiers, press and influencers.

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ULM outdoor lounge collection by Ramón Esteve. VONDOM

If you happen in Dubai, don't miss the opportunity to familiarize yourself with the Spanish lifestyle. Just a stylish way to enjoy life...

Highlights

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In the late sixties, it was all about bringing the outside inside and it seems like the trend has come back around and is gaining ground in the interior design industry. Floral and botanical prints on wallpaper and cushions, organic and round shapes, natural materials are again up-to-date and even furniture, lighting and accessories have crossed the border. ILLA, one the latest launches by BIVAQ, has an ambivalent character that easily adapts to outdoor and indoor spaces. Let’s discover how…

ALAT, the new stylish garden sofa by CALMA

With ALAT (winged in Catalan) you can really give wings to your imagination and create a perfect lounge space in your outdoors. Created by young designer Andreu Carulla for the Catalonia-based outdoor manufacturer CALMA, the ALAT sofa stands out for its unconventional design that maximise luxury, comfort and style. Let’s have a look and relax…

Bring a touch of retro charm to your outdoors with the VINT collection from BIVAQ

Break the linear monotony of minimal designs filling your outdoors with the retro elegance and charm of the VINT collection. It pays homage to the past combining intriguing touches of nostalgia with modern functionality and the durable construction of BIVAQ’s outdoor and indoor ranges. Just a new attractive way of enjoying the open-air life! Read and discover…

FAMA, a successful ambassador of the Spanish style in China

It all started 9 years ago when FAMA took its first steps in the Chinese market embarking on a new adventure that has led to the opening of 15 FamaLiving showrooms across the country, including the 3 showrooms in Beijing and the other 12 in main cities, such as Shandong, Hohhot, Chengdu, Zhengzhou, Qingdao, Jinan, Taiyuan, Tianjin, Shenyang… Now it's time for new exciting experiences, let's discover more...

The finest experience: the RITZ Collection from SOHER

All over the world Ritz is synonym for high-style and luxury, two features that also inspire the homonymous furniture collection from Spain’s luxury décor specialist SOHER. Made of the finest materials with the highest possible standard of craftsmanship, RITZ evokes the grandeur and elegance of the famous hotels founded at the beginning of XX century by Swiss hotelier Cesar Ritz, who redefined luxury accommodation in Europe. So, ready for “Puttin’ on the Ritz” to your space? Just keep on reading…