With U.S. furniture imports rising 8% last year and with the recovery of the real estate market, no wonder the U.S. market has turned into one of the main target for Spanish furnishing companies. Many of them have successfully presented their 2015 collections at US major events, such as the ICFF New York, the HD Expo Las Vegas and the M&O Americas. In June 15 to 17, a group of Spain’s companies moved to Chicago to showcase at the NeoCon 2015 and make contact with key US decision makers of the contract furnishings industry. With ANDREU WORLD winning 3 Gold & 1 Silver Best of NeoCon Awards…
For the last 46 years, The Merchandise Mart has played host to NeoCon®, the largest commercial interiors show in North America. With nearly 50,000 attendees from around the world and 700 exhibitors and showrooms, NeoCon is indeed a good opportunity to showcase new, innovative products and covers a spectrum of vertical markets including Workplace, Healthcare, Hospitality, Retail, Education, Public Spaces, and Government.
For NeoCon 2015, the Jorge Herrera Studio was selected by the renowned METROPOLIS Magazine, in collaboration with ICEX Spain Export and Investment, to design the space LiveWork Spanish Style, where the products of ACTIU, ESTILUZ, LZF, OFITA, SANCAL, SANTA&COLE, STRATTA and VICCARBE were on showcase.
Starting from the concept that nowadays “workspace” is a fluid concept, Herrera created four casual office spaces that really contribute to blur the border between life and work and still evoke the smart and relaxed Mediterranean lifestyle.
The informal meeting zone has been properly furnished with the new STRIP customizable seating system of STRATTA and with the attractive PERIGALLO stools of SANCAL, an original option for quick and informal chats.
This space was completed by a welcoming waiting area that evoked all the comfort of a living room: besides a bookcase and a red bike rack, top comfort was ensured by the innovative design of BADMINTON, the new bucket seat of ACTIU and the versatile REW sofa, a new creation by Rafa García for SANCAL.
The work area included two different yet complementary zones: a multipurpose area, where the WING chairs of ACTIU, the MAARTEN chairs by Victor Carrasco for VICCARBE and the PION table by Ionna Vautrin for SANCAL created a focal point for people to gather for briefing and presentations; and a more traditional workspace, which was furnished with the TNK A500 executive chair by Alegre Industrial for ACTIU and the TRESTLE table, the latest creation by John Pawson for VICCARBE. Made of solid oak wood, this desk of exquisite proportions is wide enough to enable collaborations as well as independent work.
To complete the Spanish offer, ANDREU WORLD and SKYLINE DESIGN were also present in their own spaces.
In its permanent showroom, located in Chicago’s Merchandise Mart, ANDREU WORLD created an innovated exhibition space that included some contemporary dynamic settings for different uses and sectors: corporate, residential and hospitality.
Natural wood, warm coloured textiles, innovative solutions for soft seating and stools and new conference seating series were just some of the highlights of the new 2015 designer collections exhibited at NeoCon.
A cool, cutting-edge offer that convinced the 50 jurors of the Best of NeoCon® (BON) Award and was recognized with 3 Gold awards for the LINEAL bar stool, the FLEX EXECUTIVE chair, and the COUVE lounge sofa, and 1 Silver Award for the REVERSE OCCASIONAL table, all of them creation of Piergiorgio Cazzaniga for the Spanish brand.
In its showroom at Merchandise Mart, SKYLINE DESIGN exhibited some of the latest oudoor collections signed by US Interior Designer Dann Foley, such as the HOLLYWOOD, BRENTWOOD, GRAND PEDESTAL and MADISON lines.
Next stop for MUEBLE DE ESPAÑA: the Furniture China 2015, September 9-12. See you there!