With ostentation and rich detailing loosing prominence, new benchmarks based on refined aesthetics and innovation have emerged. Always keen on staying ahead, the Spanish haute décor brands strive to keep their products interesting by reinterpreting rules and styles in a fresher, more contemporary way. Meet them in the xLux pavilions and be highly inspired…
The new vision of luxury is more focused on maximizing the life experience of people rather than offering high-priced, luxury-tagged products. The haute décor industry has reacted to this new trend by proposing furniture collections that break away from the antiquated concept of classic and offer a modern interpretation of styles.
Sofas and chairs come dressed with new fashion fabrics, Baroque-inspired living areas acquire a more contemporary allure without sacrificing quality standards, the overall décor is enhanced by lighter shapes, nuances and materials that exude timeless appeal and authenticity.
AMBOAN – Hall 3 Stand G20
The New Classic. Founded in 1984, AMBOAN creates luxury furniture that combines perfectly the best craftsmanship with technologically advanced manufacturing processes. Each furniture product is available in a selection of wood finishes and high gloss lacquers. The firm is also able to adapt to different bespoke size requirements.
TRAZO collection. Following the success of this collection, which has been highly appreciated in national and international markets, the company has decided to give it a new twist more in tune with trends. They still offer the special high gloss lacquer colours, such as the Caviar, along with high quality leathers and steel, but the range of colours, materials and finishes has been extended to include the Ebony wood, the metal finishes in brushed gold, nickel and graphite, the new piano lacquer finish and the Champagne colour. Tables are also available upholstered with different leathers.
The product range of TRAZO is very wide and includes from dining and living rooms, bedrooms to bar cabinets, practical sideboards and even a new extensive choice of sofas.
To be unveiled in Milan: MITHOS collection. Designed by José Vicente Puchades, this new collection proposes a reinterpretation of the classic style that combines great designs with modern functionalities. The emotional impact is ensured by the selection of manufacturing processes and materials, all inspired by nature.
The rustic look of oak veneers tinted with natural colours as well as the accurate choice of wood and metal finishes, in satin chrome or brushed gold, have result into pieces that stand out for their uniqueness and refinement.
GUADARTE – Hall 1 Stand F06
Expect the unexpected. Since its foundation in the 80s, the talented GUADARTE has impressed crowds for its unique designs that draw inspirations from different sources: art, fashion, nature, exotic themes, traditions… These multiple inspirations have resulted in a sophisticated eclecticism that can be easily used to create very personalized atmospheres and settings: classic or contemporary, with all the intensity of baroque and the beauty of ancient Roman and Greek art or the stream-lined elegance of modern trends; warm and relaxed, as in a Southern hacienda; cosy and refined for the most glamorous interiors; and dramatic in the outdoors, where art and nature fuse in a very singular way…
CENTURY Collection. Refined and exquisitely crafted, CENTURY features a subtle combination of contemporary lines and classic styles, with some bolder accents that add intrigue and sophistication to the décor. The result is fabulously unique with an overall style that exudes glamour without sacrificing comfort.
The geometric patterns, the natural elements, such as steel, marble and glass, the precious fabrics and velvets, the mirrors, the Baroque-inspired ornaments and the use of contrasting colours, such as the neutrals with black matt lacquers, keep the scheme sophisticated and chic while adding an urban vibe to glam ambiences.
New additions include the new creations by José Vazquez for the brand. Available in different colours and sizes, the H5502017 coffee tables and the M20171 cabinet combine lacquered wood with wrought iron and are suitable for both home and contract use. A perfect complement to the stunning CENTURY living room.
Classic in inspiration, the Z8092 sofa stands out for its impressive look that never goes out of style. The piece is embellished by the attractive fabrics available in different colours, the sinous lines and by the refined nailhead trim that decorates the slightly roll out arms. The sofa can come upholstered with fire retarding materials if required.
HURTADO – Hall 1 Stand F02
Traditional & Evolution. Classical but modern in conception and contemporary but still deeply rooted in its artisan tradition, HURTADO is one of Spain’s leading manufacturers of upscale, European-style furniture. With service, innovation and craftsmanship as a constant of their business, the firm strives to produce furniture which is always interesting and appealing for different market sectors and clientele.
SOHO Collection. With its elegant classic contemporary design, SOHO is characterized by innovative shapes and luxury materials that add understated luxury to ambiences. Geometrical volumes are softened by a profusion of soft, sweeping curves that make spaces less formal and more intimate.
The collection is available in 22 finishes such as the lacquers (matte, satin and three different levels of sheen) and a choice of wood that includes walnut, maple, oak, mahogany, rosewood and ash wood roots. Marble tops, leather and brass are used in large measure to keep schemes sophisticated and add further interest to ambiences. The colour palette is very subtle, with an emphasis on cream, ivory and bright grey.
HURTADO has always sought boards with especially beautiful grain in order to create veneer patterns that enhance the natural beauty of wood while creating dazzling special effects on fronts and doors.
SOHO bedroom. In natural wood or lacquered, the SOHO bedroom is pure contemporary refinement. It features a stunning king size bed with upholstered headboard and beautiful brass accents on feet, bases and handles. Bedside tables can be chosen with complete wood veneered with brass detailing or with marble top and leather fronts for a cooler touch.
SOHO extendable dining table. With its dynamic retro look, this table is the epitome of perfect craftsmanship and attention to detail. The base is embellished by a brass ornament that creates an instant visual match with the brass bases of sideboards and cabinets.
To be unveiled in Milan: new additions to the collection include new sideboards, bar cabinets, a bar counter and the new line of home-office furniture.
TOMAS & SAEZ DISSENY – Hall 3 Stand H27
Jewels for home. With more than 30 years of experience in the manufacturing of lighting collections, decorative items and occasional furniture in classic and contemporary style, TOMAS & SAEZ has made of exclusivity and high quality the hallmarks of its brand. Every piece is handcrafted by a team of skilled artisans with a lot of attention to details. That’s why every TOMAS & SAEZ collection is a real work of art that stands out for its exclusive appeal.
PRISMAS collection. A sophisticated line of living and dining furniture made of natural Makassar ebony and white pommele with stainless steel details that accentuate its sophisticated look. The reverse diamond match of the Makassar ebony veneer creates a stunning effect on the front of the spectacular sideboard, whose beauty is also enhanced by the contrasting wood and the refined diamond-shaped handle. The precious dining table, one of the latest addition to the collection, makes a big statement with its fabulous top and the robust base with glam accents.
The ADN occasional furniture collection will be showcased with the new finishes: high gloss lacquered in light colours and embellished by different metal bases.
To be unveiled in Milan: the HIVE Collection, geometrical occasional furniture inspired by bee hive; and the CHIC Collection, made of the best noble materials and fully customizable, in both finishes and sizes.
VALENTI – Hall 1 Stand H11
Heritage & Contemporary appeal. Starting from a solid handcraft tradition, over the latest years the firm has strived to incorporate I+D into their manufacturing process as well as new marketing strategies. This way, despite its two-century of history, VALENTI is far from being stuck in the past. Based on its experience, it challenges the future and reinvents itself every day to reach all the audiences, by creating new design lines which include from the most classical pieces of furniture to the new vintage or contemporary lines.
ALPHA Collection. While staying true to the artisanal values of the brands, the new ALPHA collection has a strong contemporary look. In its design, straight and curved lines combine with noble wood, high gloss lacquers and stainless steel details that enhance the beauty of pieces and their charming appeal.
The sophisticated look of the new bedroom is accentuated by the selected wood veneers, the high-gloss lacquers and the stainless steel details. The almost unnoticeable bases add lightness to the look. It is complemented by a beautiful oval-shaped chest-of-drawers.
The new bookcase is made of selected Spanish walnut veneers finished in high-gloss lacquers to enhance even more the natural beauty of wood.