In June, furniture specialist PLMdesign Barcelona, a brand of the PILMA Group, inaugurated its new showroom and presented its latest collections and the prototypes of new armchairs to a large representation of national and international professionals of the interior design industry.
The new showroom, which is located in the Eixample District, one of the most elegant and vibrant areas in Barcelona, has a surface of 500 m2 and occupies the ground floor of the PILMA store on the number 1 of Valencia Street, the first point of sale of the group opened in 1974.
This new showroom is a significant move of the brand that aims at consolidating its position in the market by offering a richer catalogue of products and a better service and customer experience to its growing client base.
The space is welcoming, and its spaciousness allows the firm to display all the new collections of the PLMdesign Barcelona’s catalogue, including the LUCCA and POND armchairs, the GANT chair, the DENVER lamps, the KUBIKO extendable tables and the MOVES modular sofas, among many others.
On exhibition there are also the new models which have been incorporated to the classic lines of the brand: the FUSION wardrobes and the CUTE tables.
PLMdesign Barcelona intends to surprise its clientele each year with new exclusive products and new attractive additions to the catalogue.
The prototypes of the new armchairs, which have been exclusively designed for the brand by the students of ELISAVA (Barcelona School of Design & Engineering) and are planned to be launched in the coming months, represent an important step forward in the commercial strategy of the brand as it turns from being a simple furniture editor into a developer of its own designs.
About PLMdesign Barcelona
PLMdesign Barcelona is a brand of the PILMA Group, a specialist in furnishing and decorative products with more than 45-year commercial experience on the market. With stores located in Barcelona, Madrid and Puerto Banús and a wide distribution network, the group is nowadays a benchmark in Spain for interior design and decoration.
PLMdesign Barcelona was created in the 90s with the aim of turning into a global brand with a growing presence both in Europe and in other international markets. The catalogue has been specifically studied to offers a careful selection of contemporary furniture, lighting and accessories that combines functionality and beauty to inspire the most current lifestyles.
The distribution of PLMdesign Barcelona products is carried out through stores which are specialized in design furniture, concept-stores and a network of interior designers, in large part located in Spain, where the brand has a wide network of points of sale, including the flagship store in Barcelona.
Europe has been the main area chosen by PLMdesign Barcelona for its international expansion, which started five years ago and has brought the brand to have a significant presence in countries such as Germany, Belgium or Switzerland. PLMdesign Barcelona is also enjoying success in faraway destinations such as the Middle East.
For more information, visit: www.plmdesign.com
1, Valencia Street - 08015 - Barcelona
PLMdesign Barcelona, ground floor