November 17 / 2021

Home furniture specialist Pilma opens its first store in Madrid

This November, furniture specialist Pilma has opened its first showroom in Spain's capital Madrid: a space of more than 1,000 m2 located on the corner of Velázquez with Jorge Juan – one of the most relevant fashion streets of the capital, right in the heart of the renowned Salamanca District.


The new, diaphanous three-storey space is the perfect location to showcase the distinctive design products of the Catalonia-based company to the audience of the capital, that this way can have a first-hand look at the different environments created with the latest proposals of the brand.


The new Pilma store also offers an incomparable shopping experience based on a selection of timeless furniture from PLM Design, which is the furniture brand of the Pilma Group. Collections on exhibition at the new store highlight the balance between functionality and beauty offering a pure vision of design, characterised by rational, minimalist style, quality, and simple forms.


Actually, the new showroom joins the already existing store of exclusive travel suitcases from the Pilma Travel business line, which was opened in 2014 at Serrano Street, in the same district. In addition to these two stores, the PILMA Group owns other 3 showrooms in Barcelona, one in Puerto Banús (Marbella) and an outlet in Barcelona. Altogether, the commercial surface of the company amounts to 7,700 m2.


’From PILMA, we are delighted to celebrate our launch in Madrid through the opening of this new store at Velázquez 23; a space specifically designed to put at disposal of design lovers a furnishing offer full of personality and style”, says Pau López, CEO of the Pilma Group.


About the PILMA Group

For more than 45 years, Pilma's mission has been oriented to make the real concept of design more accessible to the public. Unlike what people think, design isn’t limited to shape, it is more like an idea expressed through aesthetic. In this way, Pilma’s products have purpose and functionality as their starting point.

With all this in mind, Pilma has created its own design culture, a personal vision that prioritizes timelessness over trends, sobriety over singularity, simplicity over ornamentation. Its quality serves a purpose, which is that of making life easier, giving design a universal approach and turning therefore it in something more accessible for everybody.

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