In Spain the design industry is nearly as important as tourism, fashion or gastronomy. No wonder, Spain’s most ambitious furniture, lighting and textile brands have been aligning themselves with an increasing number of nationally-and internationally-reputed designers. Designers and manufacturers are showing truly original thinking, and when they get together, the results are so fresh and inspiring that they’re wowing consumers and the interior design industry around the world.
The key factors of this success can be attributed to the creativity, dynamism and a certain playful sense of life that differentiate Spain’s design brands from its Nordic, Italian and French competitors. High-profile designers Patricia Urquiola, Jaime Hayón, closely followed by Miguel Milà, Mario Ruiz, Antoni Arola, Ramón Esteve, Francesc Rifé, Eugeni Quitllet…, have developed avant-garde creations for important brands, and not only in Spain. They have also worked on important interior design projects, furnishing private residences, hotels, boutiques and corporate headquarters worldwide.
The cream of the Spain’s design industry will gather in Valencia this September, from the 18th to the 21st, at the 54th edition of Feria Hábitat Valencia, Spain’s biggest showcase for home furniture, lighting and exclusive custom furnishing for residential and commercial interiors.
Spain plays at home putting on display the very best of its furniture and lighting industry from brands such as Andreu World, Capdell, Cármenes, B&V, Expormim, Fama, Capdell, Inclass, Treku, Sancal, Vondom, Point and Viccarbe. The high-end décor will be represented by international players such as Colección Alexandra, Soher, Mariner, Guadarte and Tecni Nova that will impress visitors with their latest creations for exclusive spaces.
Hosted in level 2, in three main style sectors (High-end décor, Design, Contemporary style), the 2018 edition, which will be hosting more than 400 exhibitors over an exhibition surface of approximately 30,000 m2, boasts a more international profile in terms of both supply and demand.
An increasing international offer
One of the outstanding features of Hábitat ‘18 will be the increasing presence of Italian top brands, which are staging a major come-back to the Spanish event. In fact, the number of Italian exhibitors that have already confirmed have doubled in comparison to previous year.
Internationally renowned brands, such as Antonio Lupi, Sitland, Siru and Ferroluce, are back to Valencia, investing time and effort in the Spanish market which is now recovering and is therefore once again attractive for international suppliers. On the other hand, brands such as Cattelan, Battistella, Target Point New, Corium, Franco Ferri, F.lli Rossetto, Fan Europe, Magniflex, Plust Collection, Ilpo, FIM, Novamobili, Nidi and Tonin Casa will be exhibiting at Hábitat’18 for the first time, making the fair’s overall offering even more appeal.
Portuguese firms will also represent a significant proportion of the foreign exhibitors at Hábitat. Companies returning or exhibiting for the first time include Ducamps, Materflora, Cortimoveis, Gualtorres and Grupo Costa & Januario, together with designers Serip and Fenabel.
With exhibitors from France, Germany, Slovenia, Malaysia, Mexico, Poland, Denmark, the United Kingdom, Romania, Turkey and the Czech Republic the number of international participants is expected to exceed 20% over the total.
More international buyers are expected in Valencia
On the demand side, visits by foreign buyers are expected to double in number too. In fact, the fair organization has booked travel and accommodation packages for about 2,000 VIP buyers coming from 45 different markets. This promotional activity has been coordinated by Feria Valencia in collaboration with public institutions (ICEX and IVACE) and the trade associations ANIEME and FEDAI.
In addition to buyer invitations, Hábitat has also designed a specific action targeted at the contract sector that will involve identifying and inviting a large group of specifiers from Latin American countries who regularly work on major residential, hotel and shopping centre projects in Central America and the Caribbean.
A multitude of events and activities will be taking place during the week of the four-day show and the parallel Valencia Design Week. Sun, culture, design, architecture, gastronomy and one of Mediterranean ‘s main tourist destinations – Valencia, Spain’s third largest regional capital – will be waiting for you.
Stay tuned for more information next days…