The COVID-19 health crisis is creating a situation of vulnerability in all areas of society, making a comprehensive intervention necessary more than ever. However, it is just at times of severe crisis and upheaval that company’s commitments to corporate social responsibility (CSR) are really put to test. On the other hand, difficult times also offers a great opportunity for businesses to shift towards a more genuine and authentic social commitment and contribute to addressing urgent social and environmental challenges.
At GOMARCO, collaboration has always been their internal value and they deeply believe in the strong power of positive changes both for the benefit of their business, clients, local community, and the planet. They genuinely care about helping to build a better future and take action to make a difference, managing their business in a responsible and sustainable way.
Besides having incorporated sustainable materials into their mattresses – such as the PET Recycled Ocean fibres - and having developed eco-friendly products, they have reacted to pandemic joining the Red Cross RESPONDE Plan and launching the #aportacontudescanso (#contributewithyoursleep) campaign, a whole programme of supportive initiatives aimed at raising fund and helping Red Cross and local institutions facing the consequences of the COVID-19 pandemic.
Fundraising campaign: the launch of ACTUA mattress
One of the main themes of the fundraising campaign is the new ACTUA mattress which has been specifically developed for the new anti-COVID-19 catalogue and the #aportacontudescanso initiative. For each mattress sold, € 20 will be donated to the Red Cross for its RESPONDE plan and to other charities and institutions for the benefit of vulnerable people and other initiatives.
Corporate social responsibility, sustainability and technology combine in this incredible pocket spring mattress that ensures a premium sleep experience and a genuine commitment to social and environmental issues.
Made of best technological materials, the ACTUA mattress stands out for being the first mattress in incorporating the SANITIZED® T99-19 technology, a patented COVID-Care antibacterial treatment which is effective against an ample spectrum of bacterias and other microorganisms. Thanks to its SPRINGSAC®Firm core and the DAMASTRECH top layer, an elastic fabric made of PET Recycled Ocean fibres with higher-stitch density and 40% viscose composition, it offers great adaptability and a medium firmness for a pleasant and restorative night’s sleep.
Breathability, temperature control and wellness are provided by the innovative THERMOFIBER and AIRFRESH 3D layers.
Production of personal protective equipment PPE for infection control
The global demand for protective gear and advanced technology/equipment for healthcare workers is at unprecedented levels to fight this worldwide healthcare crisis. Since the very first days of the pandemic, GOMARCO has collaborated with local authorities, hospitals and health centres shifting part of its production to support local NHS workers and institutions by manufacturing facemasks and protective clothing.
Donation of products and materials
The company donated also pillows, mattresses, protective covers, accessories, etc. to the Red Cross and to people in need and affected by the Covid-19 situation.
As part of its CSR policy, GOMARCO also encourages their people to volunteer in their supporting activities in favour of charities close to their local towns and offices. Not to mention their strong commitment to sustainability and tirelessly work to build trusted client relationships and deliver the very best service to help their clients achieve their requests.
UV desinfection technology: watch the video!
GOMARCO, a company strongly engaged with the world!