Over the latest years, FURNITURE CHINA has turned itself as one of the worldwide leading events in the furniture and interior design sectors visited by 85,313 people (+18.5%), including 21,131 visitors coming from 144 overseas countries & regions. By business segments, in 2013 the 74% of total visitors were represented by traders, contractual end-users and specifiers.
The market itself keep on being extremely appealing for Western furnishing brands, as urbanization and a swelling middle class will be fuelling the demand for home décor products. According to a McKinsey&Company report, an additional 200 million people will enter the middle class by 2016, joining 300 million who have done so in the past 30 years.
In a recent market research, CSIL, the Italian Centre for Industrial Studies, reported that furniture consumption reached US$ 418 billion in 2012, with almost 50% of the market being in Asia (China, Japan, India, South East Asia) and only 25% in Europe and 20% in America.
In the latest World Furniture Outlook 2014, CSIL points out that furniture consumption for Asia and Pacific is expected to grow more than anywhere else by more than +5%.
Good opportunities have been registered in the Chinese children’s furniture segment, with demand on the rise due to the increase of children population aged 0-14.
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