FURNITURE CHINA and the Chinese furniture market

Over the latest years, FURNITURE CHINA has turned itself as one of the worldwide leading events in the furniture and interior design sectors visited by 85,313 people (+18.5%), including 21,131 visitors coming from 144 overseas countries & regions. By business segments, in 2013 the 74% of total visitors were represented by traders, contractual end-users and specifiers.

The market itself keep on being extremely appealing for Western furnishing brands, as urbanization and a swelling middle class will be fuelling the demand for home décor products. According to a McKinsey&Company report, an additional 200 million people will enter the middle class by 2016, joining 300 million who have done so in the past 30 years.

In a recent market research, CSIL, the Italian Centre for Industrial Studies, reported that furniture consumption reached US$ 418 billion in 2012, with almost 50% of the market being in Asia (China, Japan, India, South East Asia) and only 25% in Europe and 20% in America.

In the latest World Furniture Outlook 2014, CSIL points out that furniture consumption for Asia and Pacific is expected to grow more than anywhere else by more than +5%.

Good opportunities have been registered in the Chinese children’s furniture segment, with demand on the rise due to the increase of children population aged 0-14.

Click here to learn more about Spain’s brands on exhibition at Furniture China 2014…

Stay tuned for more information about Spain’s brands & products in China next days…