Let’s face the truth. A great bed is nothing without the right mattress. At ECUS they strive to offer always innovative products that create the ideal balance of comfort, support, sleep temperature and high-quality materials. So, whatever your sleeping style (back, side, starfish, fetal…), ECUS has a made-to-measure solution for you. Read on and prepare for the best sleeping experience…
Choosing the right mattress is crucial to ensure a comfortable night’s sleep and help people to start the day full of energy and with a smile. Improving the sleeping experience is not that simple; there are various parameters to take into account, such as the different way of sleeping and lifestyle, the resistance to body weight, the firmness or the heat dispersion, in order to achieve the highest standards of satisfaction among consumers.
With more than 25 years of experience in the design and manufacturing of mattresses and other sleep products (pillows, bedsteads, bedding, upholsteries…), ECUS has a main mission, which is to extend comfort to every area of customer’s life through industry-leading innovations and best-in-class quality.
“After so many years in the market, we aim to be the leading manufacturer of innovative mattresses, to give our customers superior value in terms of sleeping and comfort and with excellent after sales support,” points out Managing Director Conrado Padilla.
“Our RDI Department is behind many of our latest cutting-edge products for the rest sector, such as the T24.7 Ironman™, a mattress specifically designed for sportsmen; the Coocon, which allows you to perfectly customize your side of the bed; or Ecuscare, a mattress for cribs and cradles that can prevent the plagiocephaly and the SIDS.”
With innovation as main differentiation factor, in 2012 ECUS was awarded the INFO (Murcia's Regional Development Agency) prize in the design product category for its innovative à la carte mattresses.
Through its numerous product lines, ECUS has committed itself to developing business opportunities both in the national and international market. "We have carved out new market niches that were not covered by other suppliers, as in the case of the cot and junior mattress sectors, and have developed products that meet the consumers’ demands for safer baby mattresses," says Padilla. The strategy, therefore, is to identify segments that are not treated professionally and then develop a specific product.
Other important issues are market research and the internationalization of the brand. “Although we remain a family-run business – now in its second generation -, ECUS has a global vision of the market. Our products are sold in several countries all around the world as France, Germany, Belgium, Morocco, China, Brazil, South Africa, among others”, explains Padilla.
Emerging markets are a new frontier for ECUS’ exports. At the moment, the brand owns 75 single brand stores in all the Chinese territory and a 3,500 sqm production factory in Brasil from which it meets the South-American growing demand for quality sleeping products.
South Africa is a step forward to strengthen international collaborations. Recently, in collaboration with a local partner, Bed Boutique, ECUS has opened its first showroom in Cape Town.
“Another important business channel is the contract sector, which represents a major challenge for us,” points out Padilla. “We adapt products to the need of clients, take care of every detail and strictly meet the deadlines agreed. This has allowed us to grow and become a leading player in the hospitality sector. Our mattresses and rest products have been chosen for major projects in many EU countries, Russia, Mexico, Morocco, the Caribbean and even in the Mauritius”.
“But there is still much going on,” assures Padilla. “We are working on strengthening our presence in the Gulf region through cooperation agreements with important buying groups, for example.”
As a part of its business strategy focused on research, development and innovation, the company was the first in its sector to obtain the dual certificates of ISO 9001 for Total Quality Management and ISO 14001 for environmental concern.
ECUS, the innovative mattresses that reinvent the sleeping experience. Just to make your life or the life of your guests easier and brighter…
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