BADMINTON is the new armchair for soft seating areas created by ITEMdesignworks for ACTIU. This new project represented a big challenge for the design team, as the firm wanted something really special; something that makes users feel different for a while, breaking their routine and giving a new twist to their imagination. Wish to know how? Let’s have a look at the video and keep on reading!
With its unique, innovative design, BADMINTON is a cocooning smart seat that provides optimal comfort and sophistication. Designed by ITEMdesignworks, this armchair is an invitation to break the routine, change space and create new moments of inspiration. Numerous international studies highlight how workspace directly affects the well-being of workers, which has also a direct impact on business itself and productivity.
The working environment should be one which is functional and efficient; to encourage and facilitate productivity while being capable of providing the inspiration, flexibility and stimuli necessary to engender creative thought, individual motivation and successful team working. BADMINTON is a magnificent tool to provide modern working spaces with a place where workers can unwind, concentrate or, on the contrary, socialize, exchange ideas or simply chat away. The important thing is to have areas where the user has control, choosing at any time which room to use depending on the activity to be carried out.
Thanks to its dynamic and open design concept, BADMINTON inspires relaxation and contemplative reflections a well as conversation, reading or the use of electronic devices.
“The aim is to make users feel good and comfortable, encouraging always an active and positive attitude” says Javier Cuñado, BADMINTON’s designer. “To maintain this active attitude, arms have been removed and a 180 degree opening has been established to enable users to have informal talks with people around them. At the same time, the high back and the soundproof structure protect and give the right amount of privacy when needed, as in the case of a phone call”, says Javier Cuñado.
The BADMINTON chair aims to be the differentiating factor in the current work environment. “It's an iconic item within the soft seating category for offices and public areas. We have created a product inspired by the great classics, such as the EGG chair by Arne Jacobsen which was launched in the 60s. Despite their different design, they feature the same visual impact. BADMINTON is a kind of throne that impresses with its size and shape”, explains Javier Cuñado, director of ITEMdesignworks.
Furthermore, both the external structure and the interior upholstery are available in a wide range of colours, textures and finishes.
Playing with them you can create multiple configurations that allow to adapt the armchairs to the corporate image of the company and the interior design of the office.
For more information: www.actiu.com