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Mueble de España is the brand created by the Spanish Association of Furniture Manufacturers and Exporters (ANIEME) with the support of the Spanish Institute of Foreign Commerce (ICEX). This brand name projects the actual image of Spanish furniture and supports its prestige in the foreign markets.

Thanks to a flexible management and the experience in manufacturing furniture of the companies who conform the industry, “Mueble de España” is a synonymous of quality, customer service, reliability and variety of styles. Spanish products keeps growing and changing to satisfy ever more demanding consumers.

The brand “Mueble de España” is present in numerous fairs and commercial missions thanks to the participation of the companies that come grouped to these events.

The visual identity of Spanish furniture industry, developed by Spanish graphic designer Iban Ramón, has resulted in the creation of a fresh new set of logos to promote the sector. These logos emphasise the diversity of Spanish industry and project a vigorous image of innovation, dynamism and modernity.

The logos are concise, unfussy and unmistakeably contemporary. Cupboards, chairs, sideboards, coffee tables, wardrobes and kitchen- among other pieces- are shown in a silhouette, cut out of wood or fabric. Each piece rests on a highly graphic three-legged base in black, E, which, in a vertical position, reflects the E from “España”- The attractively succint logos are shown in the ANIEME´s directory, in trade fairs catalogues, press packs, bags, posters and ads.

datos del sector

Trend in Spanish furniture exports


 

2006

2007

Variation

Value

1.468

1.1704

16,1%

 * Figures in million euros
 

After five years of going down, Spanish furniture exports have registered  an increase of 16,1%, amounting to 1.704,6 million euros.
 
In 2007, Spain's furniture imports have risen by 30,8 to 3.045 million euros. In 2006,  imports recorded a slight increase of 3,8%.
 
Import and export figures revealed that the deficit of the Spanish furniture trade balance amounts to 1.340,40 million euros, while the import/export coverage ratio makes up 56%.

Main destination markets for Spanish furniture

* Million €


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