Mueble de España is the brand created by the Spanish Association of Furniture Manufacturers and Exporters with the aim of projecting the image of Spanish furniture and supporting its prestige in the foreign markets.
The brand “Mueble de España” is present in numerous fairs and commercial missions thanks to the participation of the companies that come grouped to these events.
A NEW LOGO FOR MUEBLE DE ESPAÑA
We have carried out a restyling of the logo, strengthening the outstanding and differentiation features of Mueble de España:
VARIETY AND RICHNESS, PASSION AND CREATIVITY, CUSTOMIZATION.
The use of new elements and colours will highlight these features, which are market-oriented and coherent with our business vision:
VARIETY AND RICHNESS: the wide range of Mueble de España’s styles (classical, modern, high-end, traditional, functional…) is summed up, in a visual way, through different furniture legs, which are a common element in most furniture pieces.
PASSION AND CREATIVITY: “ the Spanish way” is our key communication and differentiation tool. The red colour stands for Spain, but also for passion, emotion, creativity, dynamism…
CUSTOMIZATION: Spain is a diverse country, rich in personalities, styles. Mueble de España gathers different styles and adapts them to the customers’ needs. We are betting on personalization.
STATISTICS
Trend in Spanish furniture exports
|
2010 |
2011 |
Variation |
|
|
Value |
1.334.6 |
1.343.0 |
+0,6% |
At the end of 2011, Spanish furniture exports have registered an increase of +0,6%, amounting to 1.343.0 million euros.
After the posit result of 2010, Spanish furniture imports have dropped again, decreasing by 9,9% to 2.270.3 million euros.
Import and export figures revealed that the deficit of the Spanish furniture trade balance amounts to 927.2 million euros, while the import/export coverage ratio makes up 59.0%.
